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Selling Plan
How many products do you want to sell?
The cost to sell on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables.
There are 4 categories of Fees to keep in mind:
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Selling plan
With the Individual plan, you’ll pay €0,99 every time you sell an item. The Professional plan costs €39 per month, no matter how many items you sell.
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Referral Fees
These are charged per item sold and depend on your product’s category.
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Shipping fees
If you fulfil orders yourself, Amazon shipping rates apply and depend on your product category.
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Fulfilment fees
These apply when Amazon fulfils your products for you. This is known as FBA or Fulfillment by Amazon and the fees cover order fulfilment, storage and other optional services.
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Selling Strategy
Are you a Reseller or a Brand Owner?
Resellers find popular products that already exist and offer them in Amazon's stores.
Brand owners manufacture their own products—or source goods to sell under a private label—to offer shoppers a unique selection.
You can also do both!
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Speed matters in business — and for Amazon sellers, the first 90 days are particularly important. That's why we created the New Seller Guide, a set of brand, logistics, pricing, and promotional services based on data science and designed to stimulate growth for new sellers. Sellers who use the services offered in the New Seller Guide can benefit from more than €47,250* of new seller incentives.
Visit Seller Central for more details.
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*Incentives for new sellers are subject to the applicable terms and conditions. New Seller Incentives are available for New Sellers who list their first buyable ASIN to the UK, DE, FR, IT or ES Amazon Site.
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You can use your customer account to start selling, or you can create a new Amazon seller account with your business email. Make sure you have all the needed documents ready before starting this process.
You can find the full list in the first email we sent you a few days ago or in the link below.
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To start selling a product on Amazon, you’ll create a product listing in Seller Central. Our AI-powered tools can help simplify this process.
A product listing includes: a product identifier, an SKU, offer details, product details like name, brand, category, description, and images, keywords and search terms to help buyers find your product.
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Save your time to list products on Amazon and improve your bulk listing experience by using the newly launched listing feature. Upload your own file is a listing tool available in Seller Central that helps you to list products in just 3 steps by converting your catalog files into Amazon template. You can simply upload your product information in an Excel file and you will get a pre-filled Amazon listing template in return.
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Use generative artificial intelligence (AI) to create high-quality product listings that are automatically tailored to Amazon’s store.
For more information on how to use generative AI product listing features, go to List Your Products and Add one product at a time.
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When an Amazon customer buys your product, either we can ship the order for you with Fulfilment by Amazon (FBA) or you can ship it yourself. Many Amazon Selling Partners use a mix of both solutions.
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You can also choose Amazon Easy Ship. You just need to drop-off your Amazon.nl orders at nearest eligible drop-off point and the carrier will deliver it to your customer’s doorstep. More information can be found here.
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